Our target audience is teenagers and young adults aged 16-24. This is because we know that this is the most popular age group that listen to dance and house music. I know from personal experience as I went to Wireless 2015 and when Avicii came on, the majority of the crowd was our age and some a bit older, there wasn't really anyone under the age of 16. Also as we are all 17/18 in this group and we all love this type of music we would also be part of the target audience we are aiming to hit.
Our knowledge of the genres helped us also figure out our target audience, for example dance and house are becoming more popular in today's society than they ever used to be and some songs are even reaching the charts: Fast Car by Jonas Blue is a recent dance single that hit the charts and it growing quickly. This is massively different to how the charts used to look years ago because it was all pop music and now we see a massive variety.
Even research onto social media helped us as we could see what type of people follow the artist. For this example I used Avicii as not only was he one of the biggest inspirations for our music video but he has such a big fan base so it was interesting to see what range of people were following him. As you can see below, his Facebook has the biggest following by quite a massive amount at 19 million likes on his page, and it even tells me that I have liked the page along with 26 other friends. And these 26 friends are all within the target audience, on Instagram he has 3.2 million followers and on Twitter he has 1.7 million. In one button I could simply press the followers and it would show me everyone who followers him so I could get an idea and the majority of people that followed him were people within the ages 16-24. The advantages of following such a big artist is to be updated of any events/festivals they might be going to and to see behind the scenes and music videos on release, it gives the audience a reason to follow.
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