What have you learnt from your audience feedback?
Our initial target audience was teenagers and young adults aged 16-24. This is because we know that this is the most popular age group that listen to dance and house music. I know from personal experience as I went to Wireless 2015 and when Avicii came on, the majority of the crowd was our age and some a bit older, there wasn't really anyone under the age of 16. Also as we are all 17/18 in this group and we all love this type of music we would also be part of the target audience we are aiming to hit.
Our knowledge of the genres helped us also figure out our target audience, for example dance and house are becoming more popular in today's society than they ever used to be and some songs are even reaching the charts: Fast Car by Jonas Blue is a recent dance single that hit the charts and it growing quickly. This is massively different to how the charts used to look years ago because it was all pop music and now we see a massive variety.
Even research onto social media helped us as we could see what type of people follow the artist. For this example I used Avicii as not only was he one of the biggest inspirations for our music video but he has such a big fan base so it was interesting to see what range of people were following him. As you can see below, his Facebook has the biggest following by quite a massive amount at 19 million likes on his page, and it even tells me that I have liked the page along with 26 other friends. And these 26 friends are all within the target audience, on Instagram he has 3.2 million followers and on Twitter he has 1.7 million. In one button I could simply press the followers and it would show me everyone who followers him so I could get an idea and the majority of people that followed him were people within the ages 16-24. The advantages of following such a big artist is to be updated of any events/festivals they might be going to and to see behind the scenes and music videos on release, it gives the audience a reason to follow.
After we had made the majority of our music video, we got some people from our target audience in to watch and give us their opinion on it, we asked them a couple questions and they would tell us whether it felt like a dance music video and what they may have liked/disliked about it. In the video below one of the questions we asked Joe and Karl was "could you see this being a professional video, like on TV or music channels?". Their response to this question was very good as they said that they could see it being on TV but also justified there answer by relating it to other artists who have used this type of video before with the same type of music, for example Avicii and Calvin Harris.
We also got feedback for our digipak, as at the time our group was stuck with 2 designs and wanted to know what people from our target audience liked more. So I made 2 print outs of the actual digipaks and let them look at them both and give their opinions. We listened to our target audience and thought it was the best to do what they wanted as after all that's the group we are trying to impress and want to buy our product so its best to give them what they want.
Although I didn't record this audience feedback, once we had finished the video I went away and showed my family. Only my two brothers who are 23 were in range of our target audience and they really liked the video, they believed that the song did match the video and even they related it back to Avicci. This is very good as if our video reminds people of Avicii then we must have done a good job in making our video seem similar to it. My sister who is only 11 also liked the video which was strange as she doesn't listen to that sort of music but enjoyed the video, this could be slightly biased because I was in it but never the less interesting to know. My parents most definitely don't listen to this music but they even thought that the way the video was constructed through its use of many shots and first person looked really good and suited the music.
Overall I believe that we made 3 very good products that our target audience would love and from the feedback we got it looks like we achieved this. The target audience was from 16-24 and everyone in that category liked the music video, even people outside of that range enjoyed it which shows this genre has a wide range and can be enjoyed by anyone no matter the age. If I could do this again, I would like to do something more exciting and include some extreme sports to make the video that bit more exciting.
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