Evaluation Question 3 - What have you learnt from your audience feedback?

Evaluation Question 3 - What have you learnt from your audience feedback?

Because our group ourselves are aged 17-18 and we know key aspects of music that our generation would like, we decided that our target audience should be around the same age as us, as this would firstly be a whole lot easier to gain information from our audience as we would be able to ask friends around our social lives, and because if we chose a different generation say 30-50 year old's we wouldn't know what type of music they would listen to and it would cause too many unnecessary problems and issues. The Teenage generation are mainly into the house genre, this is because of the surge of excitement and delight the music brings. Personally experiencing music festivals such as Reading 2015, I could see how our generation acts around different genres, yet the house genre being the most ex tactic and popular.  

We can tell by the use of the charts the the surge of house music is on the rise, although it might no be just the house genre, key conventions of the house genre appear in singles that reach the top of the charts as well. As we can see below, in the top 5, at least 2 of the tracks are from the house music genre, this being with the artists Calvin Harris and SeeB. This proving that the popularity of House music is now taking over the chars and hence giving evidence that more and more people listen to house music everyday. This was good information to find as it shows that we would have an audience when producing our music video.

Social media is the biggest and broadest way to find information on artists and events to see when audience members can personally go see the artist themselves. Websites such as Instagram and Facebook show how many people follow and regularly keep in contact with their favourite artists. we can see this through the artist of Calvin Harris, one of the most influential House music artists of our generation. On his Instagram we can see that he has 5.6 million followers and on Facebook he has over 13.7 million likes showing that his popularity comes from the music he makes, but not only that because if we then look at the people who have followed him and liked his page we can see that the age of those people are 16-24 year old's which is our target audience. Both of his pages keep his fans updated on his new music, his new album released, when he is next playing shows and also just his normal day to day life. This in-depth connectivity gives the target audience to get an insight into the House genre, about how it is made and about the effects of being a well know artist. From this he gives the target audience a reason to follow in his works.

When making our final adjustments to our video we decided to get feedback from our friends Karl and Joe since they listen to the House genre (and are in the video) and we wanted to know specifically if they thought our product was professional and if they could see it on TV. Karl responding with "I think so yeah" and Joe saying "Yeah Definitely!" and then when Joe starts to compare my video with "Avicii and Calvin Harris" I knew that this would be able to attract our target audience and that I had produced an amazing looking video.

Our Print Products, a digipak and a magazine advert, was designed by using Adobe Photoshop. It consists of of several photographs of the band members and also consists of several stills which can b seen in the music video. In our feedback of the digipak we can see that everything we included into it was necessary in conveying that the band was producing house music. Stacio (the voice in the video) tells us that it is clear enough to see that this digipak is for the house genre, also that he likes the "blurs" in the pictures which we decided to put as a central theme in all the photos because it creates a sense of nostalgia and adrenaline which can also be seen in our actual music video.

I also presented the video to my friendship group without telling them what they were about to watch, yet however the only information we gave them was that the band members and i were selected to be in a music video which they miraculously believed. After seeing the video every single person was amazed of the visuals they saw, also they loved the song choice and how the video attracted them to watch it more, hence creating repeatability. After telling them that we produced and edited this ourselves, they at first didn't believe what we were saying but then they congratulated us because they believed that it looked so professional they could go onto their TVs and watch it themselves. This was a huge success for us as from this information we got a genuine response that was almost unbiased since some already believed we created it. 

In conclusion, i believe that the three products my group and I have made look professional enough to be used in the real life market, and that through the conventions used it conveys our skills at producing our own media products in the future. It attracted the target audience of 16-24 year old's perfectly and even though it was designed for people of this age, older generations liked the video as well. If I could redo the whole experience again, I would make it consist of more sports and possibly create a narrative of the band going to another country if I had the money to produce it.